Let me guess… you're here because you need a little (or a lot of) help with your creative—a website, a mailer, a menu, or something similar. I've got you covered! 


• Overwhelmed by the day-to-day demands of maintaining your business, which leave no time to think about your creative;
• Putting off the aesthetic improvement of your business because you lack the time, knowledge or money to do it yourself;
• Frustrated by the dull, subpar or not-quite-right images on your website, which are just not what you envisioned;
• Worried that your site isn't driving traffic.

I UNDERSTAND. I really do.  I've been there. 

In 2006, I created a blog called Minimally Invasive. Initially it was a purely personal creative outlet for my thoughts and photos, but I soon realized it was actually a blog about one of my most intense passions: food. The more I wrote about and photographed what was happening in my kitchen, the more I wanted to get even better at it. I wanted to make it my life. 

Three years ago, I left my full-time, salaried position as an art director and graphic designer to become a freelance photographer. I'd been with the same company for 12 years, and though the idea of spending all my time taking pictures and being my own boss was thrilling, it was more than a tad terrifying.

My learning curve was steep. Juggling the elements of my fledgling business—my vision, my workload, my budget—was daunting, and exhausting. Then I realized I don't have to—nor can I—do it alone. I outsourced the aspects I felt could be better handled by someone else, and put my time and energy into what I knew I did best. Which gave me an idea...


You focus on your business, let me focus the camera lens. 

I suspect you have enough to worry about already, without adding aesthetics into the mix. That's where I can help. I can take your website from functional to fabulous, your collateral from disappointing to well-appointed, with just a few key images. 

My years as an art director and graphic designer involved a ton of work integrating photos and layouts, and that gives me a unique perspective at the start of any project: I always shoot with the end result in mind. 

Your product will finally appear just the way you imagined it would, inspiring passion and action in potential clients. My photos of your creations will have them clicking ORDER NOW or picking up the phone to make a reservation tonight. 

As a photographer and food stylist, Amy Beadle Roth is that rare artist who can transform the simple into extraordinary — the everyday into timeless perfection worthy of any gallery let alone pages of a book. With a keen eye and innate creativity, Amy produces images that are iconic right out of the gate, classic yet contemporary, and stand the test of time. From our first cookbook project onward, it has been an honor to work with her.
— John Schlimm, Activist, Artist, and Award-winning Author of The Cheesy Vegan, Grilling Vegan Style, and The Tipsy Vegan


As a small business owner myself, I understand your concerns about time and quality. I'm experienced, efficient, low-key and no-nonsense. I can shoot on location or in my home studio in northern New Jersey where I have a dedicated prop room, fully-stocked kitchen and the ability to shoot in natural light or with studio strobes for the exact effect you're looking for. Wherever I'm working, I know how to be unobtrusive and stay out of the way while still capturing great photos. 

SO NOW YOU KNOW ABOUT ME. Why don't you click below and tell me what you're looking for and how I can help. Talk to you soon!